Meet the owner
While sourcing and curating a collection of dresses for her first venture, La Frock, Pamela Laurent (a die-hard dress enthusiast) has often stumbled upon other pieces that are “mimi”, a French slang term for cute. For the record, to be “mimi” is to be cuter than your average cute! A blouse with extraordinary detail here, a puffed-sleeve, sumptuous sweater there, or maybe a pair of ditzy floral scalloped shorts, all très mimi! So, with her deeper dive into slow, unique and ethical fashion she is casting her net a bit wider. While the primary hunt will always be for fanciful frocks, she is thrilled to also bring you whatever she may stumble upon that makes her say C’est Mimi! It’s (so) cute!
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